Overview
The commission
A national government ministry, on a subject with real cultural weight: the Armenian alphabet read as a token-based alphanumeric language.
The approach
Told as a story rather than an explainer — an elder narrating to children by firelight, a candlelit manuscript archive, letterforms igniting in gold, a letter weathered into stone.
Also delivered
An official animated identity built on the Armenian coat of arms, produced in Russian as well — the same film system delivered across languages.
3 films
The documentary (93s)
The full film: the Armenian alphabet as a token-based alphanumeric language.
Official identity (RU)
Animated ministry identity with the Armenian coat of arms, Russian-language version.
Historical opening
Cinematic historical Armenia at golden hour — fortress town, mountains, caravan.