Overview
The brief
Performance creative for an accounting service, aimed at an affluent 55+ audience who do not respond to startup tone.
The approach
Calm, wealthy, unhurried imagery with a single hard headline over it. The product promise is peace of mind, so the footage sells the outcome and the type does the work.
Note
Consistent art direction across the set — same demographic, same tone, same headline treatment. This is a campaign, not three unrelated clips.
3 films
Tax reporting
"Tax reporting you can trust, every quarter." — with specialist CTA.
The books balance
"The books balance. So does your life."
In your pocket
Mobile-first cut with animated chat and stat card overlays.