Overview
The problem
Agricultural trade in Armenia runs on phone calls and personal trust. Producers and commercial buyers had no common place to find each other, and no shared language for quality or volume.
What I built
The brand identity from scratch, the marketplace front-end supporting bulk trade workflows, and the presentation layer — pitch decks, social content and AI-generated video.
The context
Part of Plug and Play Armenia through 2025–2026. When you are pitching on an accelerator stage, the brand, the product and the film all get judged in the same five minutes — so they had to come from one place and match.
Screens — 4
